Lindsey Shapiro and Landon Jefferies own and operate 3 year old Root Mass Farm in Oley, PA. This young, well educated couple work on a limited budget growing vegetables that they sell primarily at farmers markets in Philadelphia, Pa.
Lindsey and Landon really are doing this on a virtual shoestring. You’ll hear about the limited equipment they use, how they found a farm to lease and what they eat during the busy season. Lindsey and Landon sell their produce at Headhouse Square and The Frankford Transportation Center markets in Philadelphia.
If anything this discussion really points to the need for you to spend more of your food budget at your most local, Producer Only Farmers Market. Producer Only Farmers Markets are just that; the folks selling at those markets are growing and or making their own items to sell directly to you. In The food industry, the vast majority of profit typically goes to the wholesalers. Supporting your local farmers at a Producer Only Farmers Market is a really heathy decision for both you, your community and the producer. Shopping this way helps the farmer or producer capture more of the profit in the transaction.
Lindsey and Landon are a terrific example of the modest, hard working, idealistic food producers you’ll meet at your local producer only farmers market. These are the types of local food industry people you need to support. Hope you enjoy this conversation with Root Mass Farm.