Wild For Salmon is a local business that makes fresh/frozen wild Alaskan sockeye salmon available to you at a common good price. Because we are the fishermen and we are local, we are able to provide you with the highest quality, flash/frozen, Alaskan sockeye available. Wild For Salmon is owned and operated by Steve and Jenn Kurian of Bloomsburg, PA.
Wild For Salmon began as only an adventurous trip to Alaska in 2002 to do some commercial salmon fishing with a friend. Following our first fishing excursion, we arrived home with 2 coolers of salmon for our friends and family. This is when we quickly realized the uniqueness of the product and the possibilities that lie ahead. We have grown to serve individuals, buying clubs, local farm markets, restaurants, and health food stores. Because Wild For Salmon has increased its sales by an average of over 20% per year over the last 4 years, Steve and Jenn have recently purchased their own boat and commercial fishing permit for Bristol Bay, AK.
Our Boat – The R-J
June and July are busy months on the boat. The fishing season lasts approximately 5-7 weeks. Steve is the skipper of our 32’ boat, while Jenn, the first mate, and two other local men are deckhands. While on the boat, we listen to the satellite radio to hear the official fishing periods. As we catch the salmon they are kept in refrigerated holds, making sure the quality is preserved. Every 10 hours we offload our fish onto a larger crab boat which takes the fish in for processing. It is quickly filleted, flash frozen, and vacuum sealed to capture the “direct from the boat” flavor. After fishing, the salmon is sent back to PA where we sell the salmon at local farm markets and other venues.
We created this business to provide natural, sustainably harvested salmon products of superior quality, priced for the common good. We offer wild, Alaskan sockeye salmon because we believe the health benefits received from wild salmon are an essential part of our mind and body health.
As the fishermen, we are able to experience the beauty of Alaska and participate in the native culture of the land. As the demand increases for wild salmon and Omega3 rich diets, we are proud to be able to make this product available to you at an affordable cost. Wild For Salmon is delighted to be able to supply you with the best sockeye salmon in the world. Our tireless hours of commercial fishing are rewarded with your love for our product.
Steve and Jenn
John & Kira’s is a Philadelphia based confection company owned and operated by John Doyle and his wife Kira Baker-Doyle. John talked with me about his rise from creating chocolate delights in his studio apartment to his current muti-million dollar chocolate manufacturing facility. Through the good fortune of a meeting with a magazine editor, John & Kira’s growth exploded.
The candy business is seasonal. John tells me that John & Kira’s does half of their yearly sales volume in the November-December holiday season. We have a revealing conversation about manufacturing chocolate for a peek sales season of just four weeks a year.
Marketing is a big part of the confection business and John & Kira’s does marketing really well. John talks about differentiation in the chocolate business. With beautiful packaging and extremely creative, earth and nature inspired chocolates J&K product stands out in what could easily be argued is a commodity industry.
This interview is a really good lesson in good business practices that can be applied to virtually any industry.
Here’s their story from their website:
John & Kira’s is a socially innovative chocolate company dedicated to both making and selling world class confections and promoting positive social change.
Co-founders John Doyle and Kira Baker-Doyle both felt the itch to start an entrepreneurial venture back in September, 2000. John, after a short stint in banking, made a career switch into the kitchen at various restaurants in Manhattan and Philadelphia. Kira was completing a Masters in Education at the University of Pennsylvania and working closely with an urban school garden project.
After over a year of research and experimentation, the pair developed an all natural line of chocolates so delicious and unique that Gourmet Magazine placed them on the front cover of their publication in 2003, and praised them as their ‘favorite chocolates’. John & Kira’s quickly became nationally known as a premiere gourmet chocolate company in the United States, both for their fresh confections and their pioneering social mission.
The signature line of chocolate ganache squares features ingredients from sustainable artisan food growers local to their Philadelphia chocolate studio, across the country and around the world. They highlight:
– fresh mint grown in urban school garden programs in Philadelphia that teach students about nutrition and agriculture
– honey from family-run Draper’s Apiaries in PA paired with organic lavender
– lemongrass from a biodynamic & organic farm preserving heirloom crops in CA
– ginger from a biodynamic & organic farm on Molokai, Hawaii
– shade grown coffee from a worker-owned Fair Trade cooperative in Chiapas, Mexico
– pistachios grown, harvested & roasted on family owned & operated Eagle Ranch in NM – organic earl grey tea from a Sri Lankan employee-owned cooperative.
Since the 2003 Gourmet Magazine article, John & Kira’s concept and the company have grown steadily. They have expanded their chocolate line to include chocolate ladybugs and chocolate filled figs from an organic, family-owned farm in Spain. Their chocolates, recently featured on the Martha Stewart Show and in Oprah Magazine, are available online at www.johnandkiras.com or by calling 800.747.4808.